article thumbnail

RichPush Review: Why choose RichPush push ad network?

Lemonads

RichAds platform allows running campaigns with different ad formats - push, pop and native but this review will be devoted to push notifications. Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018.

article thumbnail

The Role of Targeted Advertising Algorithms in Programmatic Media Buying

Smart-Hub

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What role do advertising algorithms play? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? But what exactly makes programmatic so efficient?