Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing
Digiday
MAY 29, 2022
To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. And QSR [buyers are] a huge consumer of this type of data.”. We follow them across over 900,000 retail locations in the U.S.,”
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