Remove Ad Tech Remove Direct Data Remove Impressions
article thumbnail

In CTV’s New Era, Curation Gets Smarter: PubMatic & IRIS.TV Expand What’s Possible

PubMatic

Publishers passing IRIS_IDs in bid requests have seen eCPM lifts by 20-25%, driven by increased advertiser demand for high-performing impressions. Direct Access to CTV For marketers seeking efficiency, PubMatics Activate solution enables direct, data-driven campaign activation across premium CTV inventory.

article thumbnail

How MediaMath is Helping Indian Marketers Drive Performance Through Transparency

Media Math

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Unlike media, where the ads are served on the website, with data, the ads are served on an external network of websites and applications. Seamless data integrations.