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Ad RPM vs Page RPM

Monetize More

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM. There are many techniques to use to increase your RPMs.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

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How to Design and Build an Ad Network?

Clearcode

Vertical ad networks: Focus on certain topics, such as business, technology, automotive, fashion, etc. Specialized ad networks: Focus on a certain type of channel (e.g. Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. mobile, video, native).