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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. TapClicks, Inc.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. The one offering the best price will get this ad space.

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Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

What Is a Walled Garden in Ad Tech? In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. To some stakeholders, walled gardens severely limit the resources available and force marketers to make poor use of the data at hand.

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