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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.

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What Is an Ad Exchange?

SODP

Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 The sellers who own such spaces are collectively called publishers.

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Data Management Platform (DMP): What Is It & How Does It Work?

MNTN

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

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Data Management Platform (DMP): What Is It and How Does It Work?

MNTN

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. It allows you to buy ad space across multiple ad exchanges in real time. In contrast, a DMP doesn’t handle the acquisition of ad space.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. Source: frescodata.com Benefits of Using Programmatic Advertising Platforms Programmatic advertising platforms offer several benefits for advertisers. That’s where programmatic advertising platforms shine.