AdTech Ecosystem: Navigating Trends and InsightsÂ
Smart-Hub
DECEMBER 22, 2023
The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
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