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The Sell-Side View: Q&A with Axel Springer’s Miriam Zand

VideoWeek

BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP.

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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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20 Best Video Ad Networks for Publishers

Brid.tv

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

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Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes

Paleo AdTech

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. That is the entire history of advertising up until about 1995.

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Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes

Paleo AdTech

Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. And meanwhile, the impact of regulators on the ad business did not start with GDPR, CCPA. That is the entire history of advertising up until about 1995.

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Modern Programmatic Monetization Strategies

Adtelligent

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Simple interface. Control your inventory from one place. Integration possibilities.

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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