The Sell-Side View: Q&A with Axel Springer’s Miriam Zand
VideoWeek
NOVEMBER 28, 2024
BILD [a German news and entertainment site owned by Axel Springer] has a big live stream strategy, with a lot of different shows. Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP.
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