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What are Online Advertising Metrics and KPIs

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Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The number of clicks counted may vary when the user is not redirected to the landing page due to technical issues. The Ad server may not count the clicks during these scenarios.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

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B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution. for general consumers.