AdOpsHouse

MAY 11, 2021

A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting. appeared first on Ad Ops House. …and the list goes on.

SEO 52

SEO Ad Ops Retargeting Banner 52

Ad Monsters

OCTOBER 7, 2024

We’ll explore the balancing act of leveraging first-party data without losing your competitive edge and dive into tactics from retargeting to renting access to segmented data. Your input will help uncover what’s working, what’s not, and what’s on the horizon for publishers.

Audience 52

Audience Cookies Retargeting Ad Ops 52

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Programmatic helps you automate the buying and selling of ads.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Ad Ops Hero

JANUARY 25, 2021

It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services. Here’s video created by Lotame – one of the leading DMPs in the market explaining what is DMP in this short video.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

MARCH 25, 2023

For most businesses, predictive analytics can significantly impact retargeting campaigns. With GA4’s powered predictive metrics , you can make data-driven decisions on a large scale. What does this look like?

Audience 64

Audience SEO Machine Learning GDPR 64

Ad Ops Hero

MARCH 25, 2023

Content labels and classifiers – You can create lists of specific domains for which you would like ads not to be served in specific circumstances. Additionally, you can set up reporting data in CM360 about the domains you flag and whether your ads were served.

Impressions 52

Impressions Conversion Rich Media Ad Server 52