Ad Tech Daily
AUGUST 1, 2025
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite designed to elevate brand awareness and reach across multiple YouTube platforms.
AdOpsHouse
MAY 11, 2021
A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting. appeared first on Ad Ops House. …and the list goes on.
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Ad Monsters
OCTOBER 7, 2024
We’ll explore the balancing act of leveraging first-party data without losing your competitive edge and dive into tactics from retargeting to renting access to segmented data. Your input will help uncover what’s working, what’s not, and what’s on the horizon for publishers.
Smart-Hub
AUGUST 2, 2022
Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Programmatic helps you automate the buying and selling of ads.
Ad Ops Hero
JANUARY 25, 2021
It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services. Here’s video created by Lotame – one of the leading DMPs in the market explaining what is DMP in this short video.
Monetize More
NOVEMBER 24, 2022
Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 320×50, 300×50, and 300×100 are to become more popular in 2023.
Ad Ops Hero
MARCH 25, 2023
For most businesses, predictive analytics can significantly impact retargeting campaigns. With GA4’s powered predictive metrics , you can make data-driven decisions on a large scale. What does this look like?
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