US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Basis
MARCH 22, 2023
But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024.
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