Ad Inventory CPM Social Advertising Video Ads 
Basis
MARCH 22, 2023
Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent.
Adtelligent
OCTOBER 6, 2021
Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.
Single Grain
NOVEMBER 14, 2023
More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. You can also place ads in Gmail at the top of the user’s inbox. TikTok has a minimum ad spend of $500.
Expert insights. Personalized for you.
74 
Let's personalize your content