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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

MARCH 22, 2023

But 100% growth is intriguing, and we believe a significant part was driven by Spotify allowing political ads for the midterms (it did not allow this in 2020). As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024.

Advertising 74
Advertising Impressions CPM Cookies 74
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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. TikTok has a minimum ad spend of $500. To reach 100,000 ad views, this would cost $1,000. for mobile ads.

Ad network 98
Ad network Conversion CPC CPM 98
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