This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and adfillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Yieldmo Initially focused on US-based adinventory but expanded to EU and UK demand.
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-throughrates, viewability, and conversions.
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-throughrates, viewability, and conversions.
By analyzing metrics such as impressions and click-throughrates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Knowing which ad formats are most relevant will help you ensure whether the adinventory you’re offering is sought-after on the market.
The AdOps Grader is a free site audit for publishers looking to optimize their adinventory performance. With its accessible and user-friendly interface, this tool makes it easy for publishers to assess and understand their adinventory performance. How the AdOps Grader Works?
Publishers should focus on optimizing their RPM, which takes into account both CPM and adfillrates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-throughrate (CTR), viewability, and engagement.
This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.
A diverse range of ad formats from interstitial, app wall, entry/exit ads to native ads for app developers to increase their ad dollars. 100% fillrate guarantee for publishers’ mobile inventory. Meta Audience Network for Interstitial Ads. Offers a 100% fillrate with interstitial ad targeting.
Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the adinventory at any given point in time and help to generate revenue from each impression it is serving.
So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their adinventories to demand partners and earn ad revenue. Buying and optimizing adinventory, audience targeting, and data utilization.
With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.
App developers and publishers sell their adinventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. Monetize your video adinventory with a reliable video ad provider.
Yield Management Ad-yield management is how publishers manage supply and demand for their adinventory, in order to maximize revenue and optimize pricing. By optimizing how your adinventory is allocated and sold, you can enhance your earnings and improve overall ad performance.
TripleLift Review: Top 9 Best Native Advertising Platforms TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-throughrates.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content