Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
However, both- RPM and CPM are important metrics for publishers as RPM is used and popularized by Google AdSense (an ad network ), whereas CPM is often the preferred metric used in real-time bidding. It helps them to measure the value of their ad inventory and determine the best way to monetize it.
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