The Ad Tech Blog

APRIL 22, 2024

Rewarded Ads : Gamers opt-in to view these ads in exchange for in-game rewards, making the ad experience part of the game’s reward system. Smart Ad Placement : Leveraging data analytics, AdMob identifies non-intrusive moments to display ads, enhancing user engagement without deterring gameplay.

Machine Learning

AdvertiseMint

DECEMBER 1, 2023

But the long-term profits make it well worth the effort. Targeting Specific Keywords and Ad Groups With RLSA When deploying remarketing lists, you must pick smart keywords and tightly themed ad groups that make sense for re-engaging site visitors. .” Drive conversions by aligning previous research to future purchases.

Conversion

Single Grain

NOVEMBER 6, 2019

That’s why the Organic Queries section is probably the most important part of your Acquisition reports: You might be surprised by how much your keywords affect click-through rates, too — something that could help to win over Google. 2) Track Revenue from Non E-commerce Sites. Or ask your web developer.

ROI

Martech

OCTOBER 23, 2023

He told the judge that search ads are “mandatory” in any advertising campaign and admitted he wouldn’t tell clients to redirect ad spend to different platforms if Google increased its prices by 5%. However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process.

Mobile Search