A/B Testing Ad Click CPC Shipping 
AdvertiseMint
DECEMBER 1, 2023
Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction. But avoid overpaying per click long-term and eroding ROI. Here are some smart approaches to balancing bids for effective remarketing: Leverage Google’s bid simulator to model outcomes at different CPC levels.
Karola Karlson
MAY 11, 2021
All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.
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