VideoWeek

JUNE 27, 2025

Subscriptions Overtake Display Advertising for UK Digital Publishers Subscriptions have overtaken display advertising as the largest driver of digital revenues for UK publishers, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.

Display Advertising

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4 And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI

Single Grain

DECEMBER 23, 2019

trillion by 2030. Advertisers can target the content (contextual targeting) or users based on their behaviors and their activity on the platform, which makes it easy to influence people during the consideration phase of the buyer’s journey. AdRoll : AdRoll specializes in retargeting and multi-device display advertising.

Machine Learning