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Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Adsinventory can now be purchased programmatically across European markets. The revision, down from a prediction of 7.7 The latest report predicts 6.1
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.
Somewhat uniquely, this will include adinventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Adlook Promotes Kuba Kossut to CEO Adlook, a demand-sideplatform, has promoted Kuba Kossut to CEO. Read more on VideoWeek.
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