10 PPC Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 23, 2019
trillion by 2030. When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. Calculate the impact of ads on quality scores. Target ROAS : Get the best return on investment (ROI) on your spend. Trend #2: Artificial Intelligence.
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