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Retail media moves from the bottom of the funnel to center stage

Martech

RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior. This rich behavioral data is difficult for other digital channels to match, and it allows brands to find and grow high-value audiences at scale. Seasonal pushes.

Retail 73
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Beyond Retail: The Rise of Commerce Media

Basis

What began with retailers has expanded into travel, payments, and other sectors rich in transactional dataempowering advertisers to connect with targeted audiences in relevant moments with personalized messages. between 2025 and 2028. Even in light of Googles latest pivot, advertisers are still focused on first-party data, says Frye.

Retail 56
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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026.

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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. ITV Draws Record Audience for England’s World Cup Defeat. ITV drew record audiences for the World Cup Quarter Final match between England and France.

Media 98
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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert Tip: Balance your strategy.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.