Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A DMP collects data about a publisher’s visitors, creates audiences, and then syncs them with a DSP, allowing advertisers to target their audiences across different websites. The DSP market exclusively was valued at $20.77
Let's personalize your content