Advendio

APRIL 14, 2025

However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. To navigate these challenges, retailers need a scalable ad management platform that streamlines operations, ensures efficient campaign execution, and maximizes monetization opportunities.

Retail

VideoWeek

JULY 18, 2025

On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters. .

Ad Tech

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. We have defined a clear path to reach profitability with our streaming business in 2026.

Non-Profit

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Work With Us What Is Programmatic Advertising?

Advertising

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Two-thirds of global ad spending will be digital in 2022. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

Marketing

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. Discovery (WBD) over allegedly violating an agreement that gave it the right to co-produce shows alongside Max, WBD’s streaming service, including a new Harry Potter series expected to debut in 2026.

Advertising