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Ad Buyers Load the Bases for Major League Baseball All-Star

Adweek

Earlier this week, Fox announced to Variety that it had sold out its ad inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds. Even the Home Run Derby averaged 5.45

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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs). Ready to Scale Your Retail Media Revenue?

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

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What Is an Ad Exchange?

SODP

trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!