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The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

Starting in summer 2026, Netflix subscribers in the country will be able to watch all TF1 Group’s live channels and on-demand content from its own streaming service, TF1+, directly on the SVOD/AVOD platform. Read more on VideoWeek. Dentsu clients will also get access to Criteo’s consultancy services for retailers.

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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion by 2026 from $6.5

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77

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Top 6 Benefits of Programmatic Advertising

Single Grain

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

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The Evolution of Google’s Privacy Sandbox

Clearcode

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.