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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Here’s how to spot the difference and the applications of both.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Recent projections indicate Google’s share of search-driven paid media in the U.S. will drop below 80% in 2025, down from over 85% in 2023. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies.

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Digital Advertising Guide

Adtelligent

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

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The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

VideoWeek

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. percent this year, following 18.4