The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?
Clearcode
JANUARY 26, 2023
In 2019 Firefox also made a step towards protecting user privacy and introduced a feature called Enhanced Tracking Protection (ETP) that started to block third-party cookies by default. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.
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