2017 Clickbait Impressions 
Single Grain
APRIL 21, 2025
The term gained popularity around 2017-2018, particularly when politically conservative account owners alleged they were being systematically silenced on platforms like Twitter. Foster Genuine Engagement The more genuine engagement your content receives, the less likely platforms are to restrict your visibility.
VideoWeek
JUNE 23, 2023
The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.
Single Grain
FEBRUARY 17, 2020
According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait.
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