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Newsers Pay Respect to Former CNN Political Analyst David Gergen

Adweek

Our staff, contributors, and audiences are better informed because of his towering influence. He served 4 POTUSs of BOTH parties and as a distinguished editor & commentator, who offered wisdom & insight, not clickbait bile. But above all else, David was a relentlessly kind and warm person.

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What is Shadow Banning and How Can You Avoid It?

Single Grain

The term gained popularity around 2017-2018, particularly when politically conservative account owners alleged they were being systematically silenced on platforms like Twitter. Focus on creating completely original content that provides value to your audience. The post What is Shadow Banning and How Can You Avoid It?

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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Check it out.

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5 Social Media Advertising Trends | 2022

Banner Flow

An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.

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5 Social Media Advertising Trends | 2021

Banner Flow

An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.