What Is Demand Path Optimization (DPO)?
Clearcode
SEPTEMBER 1, 2022
With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). There are also tech-related perks to DPO as a shorter media-supply chain means: Fewer issues with latency or compatibility which could make ads fail. DPO vs SPO. What’s Next?
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