Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub
Smart-Hub
MARCH 8, 2022
Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.
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