article thumbnail

Breaking down HostGatorā€™s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Ad Beat

million in 2012. Remember, preferred deals are not guaranteed because the negotiated ad inventory is not reserved for the buyers (unlike in Programmatic Guaranteed) and the buyers are under no obligation to reserve the negotiated ad inventory. At the same time, Inc. Source: Contently.