Clearcode

APRIL 26, 2022

In the 1990s when online advertising first appeared, there was a lot of innovation and this is when we saw the first AdTech companies emerge. And more recently from 2010 onwards, the key theme has been privacy. The 1990s in Digital Advertising: Innovation. The 2010 Onwards in Digital Advertising: Privacy.

Advertising

Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape.

Ad Server

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. percent year-on-year in Q3, while display ad revenues were down by 11.4

Demand Side Platform