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Best Guide to Display Lumascape [2023]

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The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. Ad Exchanges.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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In the 1990s when online advertising first appeared, there was a lot of innovation and this is when we saw the first AdTech companies emerge. And more recently from 2010 onwards, the key theme has been privacy. The 1990s in Digital Advertising: Innovation. In 2006, AdMob, a mobile ad network, was founded.