The Ad Tech Blog

JUNE 25, 2024

This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists. Understanding Geofencing Mobile Ads Key Points Geofencing creates virtual boundaries to target users in specific locations.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

SEPTEMBER 14, 2022

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 95

Cookies Geo targeting Real Estate GDPR 95

Basis

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

Single Grain

JULY 31, 2023

Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords.

Conversion 52

Conversion Geo targeting A/B Testing Click Through Rate 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

SEO 52

SEO Geo targeting Real Estate CPC 52