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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

Data is recognized as the most valuable resource for brands and marketers around the world. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 120
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DataGrail Raises $45 Million, Empowers Businesses to Meet Growing Consumer Expectations with Automated Data Privacy Solutions

Martech Series

Serving companies from mid-market to the world’s largest enterprises, DataGrail’s rapidly growing client base consists of companies that depend on the platform to help effectively manage massive amounts of personal data. This funding comes as the burgeoning global data privacy software market was $1.68 We see enormous potential.

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