AdPulp
FEBRUARY 6, 2022
Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […].
RevX
FEBRUARY 6, 2022
The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. Statistics also suggest that in 2023, mobile apps will generate a whopping over $935 billion in revenue through paid downloads and in-app advertising. However, the excitement of developing an app with a unique design and receiving initial traction soon fades away when users' attention drifts to other relevant apps, forgetting all about yours.
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