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Value Add PubMatic, like most SSPs, has been working to evolve its offering in recent years, reconfiguring its space in the ad tech supply chain. Buyers will also be able to access this inventory through agencies which have direct relationships with the SSP via supply path optimisation (SPO) deals.
Publishers should note that, when choosing ad-based monetization, finding a live streaming platform with advanced ad yield optimization features like videoheaderbidding is likely the best choice. In addition to letting broadcasters monetize their streams through VAST and VPAID videoads, Brid.TV
If you ask me, ad-based monetization might be the best option, especially for first-timers. So make sure to choose a platform with advertising capabilities, such as ad yield optimization and headerbidding. headerbidding and much more to maximize ad yield from their live streams.
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