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Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search, and more. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. To be successful, advertisers and publishers need to adopt solutions for both.
While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fillrates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Source: Clearcode.cc
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