Remove CPA Remove CPM Remove Demand Side Platform Remove Non-Profit
article thumbnail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). A $1 CPM across 1 million impressions would be $1,000 in spend. For publishers, CPM pricing is the safest and easiest way to sell. Determine your pricing model. Pricing type. Definition.

CPC 52
article thumbnail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Marketer's Guide to Evaluating Bidder Performance of Multiple DSPs

InMobi

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). Bidding options (CPM, CPC, CPI, CPA, etc.).

article thumbnail

Digital Advertising Guide

Adtelligent

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Google Play App Campaigns focuses on a multichannel approach and advertises the app across Google Search, YouTube, and Google Play platforms. Paid search ads appear as the top results on search engines. Social advertising.

article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV.

article thumbnail

Trying Mobile Programmatic for the First Time? Here is What You Need to Make it a Success

RevX

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. Deep links are integral for user experience when running campaigns on non-LAT traffic.