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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

JUNE 17, 2024

Thus, instead of being shown on particular websites that can be visited by anyone, ads can be displayed on any website connected to the programmatic ecosystem and shown to users who are potentially interested in the promoted product or service. However, most DSPs are equipped with traffic verification and other features.

Demand Side Platform

Demand Side Platform Ad Exchange A/B Testing Mobile Ads

Ad Fraud Guide: What it is, How it Works, And Main Types

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Wasted budgets – Companies spend money on ads that are never seen by real users.

Clickbait

Clickbait Impressions Retargeting Conversion

AdTech Trends

Strategies for Successful Mobile Programmatic Buying

Ad Fraud Guide: What it is, How it Works, And Main Types

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