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Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.
Retargeting sequences : Develop specialized campaigns for users who visited landing pages but didn’t convert. Display and retargeting coordination : Implement display campaigns for awareness and retargeting for conversion. Heres how you can retarget your users to benefit your bottom line.
But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. On top of that, many of the media measurement approaches (e.g.,
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