Single Grain

JUNE 16, 2025

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

Retargeting

Single Grain

APRIL 27, 2025

Pathmatics : Gain insights into competitors’ display advertising strategies and spend. Technique 9: Leveraging First-Party Data First-party data becomes increasingly valuable for ROAS optimization as third-party cookies phase out. Control groups : Maintain proper control groups for accurate measurement.

Retargeting

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising