Remove Control Group Remove Cookies Remove Display Advertising
article thumbnail

How to Build Cookieless Retargeting Strategies That Work

Single Grain

Third-party cookies are now largely obsolete, and global privacy regulations are becoming increasingly stringent. As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista.

article thumbnail

ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

Pathmatics : Gain insights into competitors’ display advertising strategies and spend. Technique 9: Leveraging First-Party Data First-party data becomes increasingly valuable for ROAS optimization as third-party cookies phase out. Control groups : Maintain proper control groups for accurate measurement.

article thumbnail

11 Native Advertising Trends that You Can’t Ignore

Single Grain

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.