Ad Fraud Guide: What it is, How it Works, And Main Types
Adtelligent
APRIL 4, 2025
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. 70%+ of users find online ads untrustworthy, due to scams like clickbait.
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