The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business
VideoWeek
OCTOBER 11, 2024
an email advertising and marketing business, for $250 million, in a mix of cash and common stock. The UK broadcaster will also launch a private marketplace enabling brands to buy ad space in real-time, alongside new data capabilities allowing advertisers to track whether a viewer has made a purchase after seeing an ad.
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