Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding

InMobi

FEBRUARY 12, 2014

Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user.

Native Advertising

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising

YieldBird

JANUARY 31, 2025

Fill Rate effectiveness in selling ad inventory. Shifting Priorities in 2025: Ad quality metrics such as brand safety and user experience. Were preparing by exploring new ad formats, testing innovative solutions, and continuously learning to adapt to changes in the landscape. Will that change in 2025?

Header Bidding