The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV
VideoWeek
FEBRUARY 23, 2024
Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.
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