Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. How Jagran New Media doubled video ad revenue with a managed AdOps service. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 119

Video Ads SEO Ad Server Ad network 119

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 106

Video Ads Ad Server Media Ad network 106

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The rise of white-label ad servers. Video killed all other ad formats. Google initiatives.

Ad Tech 105

Ad Tech Ad Server Video Ads Cookies 105

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 95

Advertising Ad Server Video Ads Impressions 95

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace.

Marketing 125

Marketing Machine Learning Ad Server Video Ads 125

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. It has also provided users with more choice over how they consume video content.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52