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How Publishers Can Make More Money With AdTech

Clearcode

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

Let’s deep dive to earn that engagement you are looking for through what we’ll overview: Outbrain Review : Ads, Company & Tips; Native Advertising ; Outbrain Review for Advertisers: Prices, Pros & Con s; Outbrain Review for Publishers: Prices, Pros & Cons; Outbrain Review Alternatives and Competitors.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? Native Ads. Start Monetizing.

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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

Ad Tech 52
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The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack. The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead.

Ad Tech 52
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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

VideoWeek

Yahoo has been reducing its ad tech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide native advertising across Yahoos digital properties.

GDPR 52