article thumbnail

6 Questions About Made-For-Advertising Websites

Basis

Below, Pamuk breaks down how MFAs work, and shares insights on how advertisers can avoid low-quality ad inventory before a campaign starts. These sites are built just to generate traffic: They usually pay for traffic to their site and then generate multiple ad impressions on each page. It starts with a clickbait headline.

article thumbnail

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

The ad’s headline is often the first element a user sees, so it should be short, clear, appealing, and match the platform’s style and tone of voice. Instead of using clickbait techniques, it would be more appropriate to address customers’ pain points or offer them a specific benefit. Work on the body copy.

ROI 64